TikTok Ads Calculator
Calculate TikTok Ads CPM, CPV, and CTR from your campaign data. Includes industry benchmarks for 8 verticals. Free, no signup required.
* Benchmarks are approximate averages and vary by targeting, region, and ad creative.
How to Use
- 1 Choose what you want to calculate: CPM, CPV, or CTR.
- 2 Find CPM: enter your total Ad Spend and number of Impressions to calculate your cost per 1,000 impressions.
- 3 Find CPV: enter your total Ad Spend and number of Video Views to calculate your average cost per view.
- 4 Find CTR: enter your total Clicks and Impressions to calculate your click-through rate as a percentage.
- 5 Compare your result against the industry benchmark table to evaluate your TikTok campaign performance.
Use Cases
After running a TikTok In-Feed video campaign, enter your total ad spend and video views to calculate CPV. Compare it against the E-commerce or Fashion & Beauty benchmark to see if your video content is cost-efficient.
For brand awareness campaigns on TikTok, calculate your CPM from total spend and impressions. TikTok CPMs are competitive with Facebook at $4–$15 depending on your vertical.
Enter your clicks and impressions to get CTR. TikTok's average CTR of 1–2% is higher than LinkedIn and Facebook, driven by the platform's full-screen immersive ad format.
Use the CPM or CPV calculator to compare performance between Spark Ads (boosted organic content) and standard In-Feed Ads. Spark Ads typically show 30–50% lower CPM.
FAQ
CPV (Cost Per View) is the amount you pay each time a user watches your TikTok video ad. Formula — CPV = Ad Spend ÷ Video Views. TikTok counts a 'view' as 6 seconds watched or a full completion, whichever comes first. Average CPV is $0.01–$0.03.
A good TikTok CPM is $6–$10 on average. Entertainment and Gaming see the lowest CPMs ($3–$9), while Tech & Apps can reach $8–$15. TikTok CPM is comparable to Facebook Ads ($7–$12) but with a younger, highly engaged audience.
A good TikTok CTR is above 1%, with 2% considered good and 3%+ excellent. E-commerce and Gaming typically see 1–3% CTR. TikTok's immersive full-screen format drives higher CTR than most other social platforms.
TikTok offers In-Feed Ads (appear in For You feed), Spark Ads (boost existing organic posts), TopView (first ad seen when opening app), Branded Hashtag Challenges, and Shorts-style Ads. CPM and CPV apply primarily to In-Feed and Spark Ads.
TikTok CPV ($0.01–$0.03) is generally lower than YouTube CPV ($0.02–$0.10) because TikTok has more inventory and lower minimum bids. However, YouTube viewers tend to watch longer-form content with higher intent.
No. All calculations run entirely in your browser. No data is sent to any server.
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