Markup Calculator
Calculate markup percentage, selling price, or cost from any two values. Includes markup to margin conversion. Free.
How to Use
- 1 In 'Calc Markup' mode, enter cost and selling price to find the markup percentage.
- 2 In 'Calc Selling Price' mode, enter cost and target markup percentage to find the selling price.
- 3 In 'Calc Cost' mode, enter selling price and markup percentage to find the original cost.
Use Cases
Apply a consistent markup percentage to your cost to quickly set selling prices across all products.
Calculate what you paid for inventory and what markup you need to cover overhead and earn profit.
Reverse-calculate your cost from a competitor's price to understand if you can match or undercut pricing.
FAQ
Markup is the amount added to the cost of a product to arrive at the selling price, expressed as a percentage of cost. Formula: Markup % = (Selling Price - Cost) / Cost × 100.
Margin = Markup / (1 + Markup). For example, a 50% markup equals a 33.3% margin. Use our Margin Calculator for the full margin analysis.
Common retail markup is 50–100%. Wholesale typically uses 20–50%. Premium or specialty products can justify 100–500%+ markups. Always factor in overhead, competition, and customer willingness to pay.
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