Social Media ROI Calculator
Calculate social media ROI, required revenue for a target ROI, or required investment. Includes industry benchmarks across 8 verticals. Free.
How to Use
- 1 Choose a mode: 'Calc ROI' to measure return on an existing campaign, 'Calc Revenue' to find the revenue needed to hit a target ROI, or 'Calc Investment' to find the budget needed given a revenue goal.
- 2 In Calc ROI mode: enter your total investment (ad spend + time + tools) and the revenue generated from social media to calculate your ROI percentage.
- 3 In Calc Revenue mode: enter your investment and target ROI percentage to find out how much revenue you need to generate, with monthly and yearly projections.
- 4 In Calc Investment mode: enter your revenue goal and target ROI to calculate how much you can afford to invest, with monthly and yearly projections.
- 5 After calculating ROI (Calc ROI mode), select your industry to benchmark your result against the industry average.
Use Cases
After running a quarter of social media campaigns, enter your total spend (ads, tools, labor) and attributed revenue to calculate actual ROI. Compare to your industry benchmark to gauge performance.
Planning a campaign with a fixed budget and a target ROI in mind? Use Calc Revenue mode to determine exactly how much revenue you need to hit that ROI, so you can set realistic conversion goals.
Working backwards from a revenue target? Use Calc Investment mode to find the maximum budget you can allocate while still hitting your target ROI, useful for presenting budget proposals.
Not sure if your 150% ROI is good or bad? Select your industry to compare against averages — 189% for E-commerce, 122% for B2B/SaaS, or 203% for Media & Entertainment.
FAQ
Social Media ROI = (Revenue − Investment) ÷ Investment × 100. For example, if you invest $5,000 and generate $15,000 in revenue, your ROI is (15,000 − 5,000) ÷ 5,000 × 100 = 200%.
Investment should include all costs associated with your social media effort: paid advertising spend, content creation costs, social media management tools, and the labor cost of team members who manage or create content. Using only ad spend underestimates true cost.
A good ROI varies by industry. E-commerce averages around 189%, B2B/SaaS around 122%, and Media & Entertainment around 203%. Generally, any positive ROI means your social media is generating more value than it costs, but the higher the better. Compare to your industry benchmark for context.
Attribution is the main challenge — it's difficult to directly link social media activity to revenue, especially for B2B or longer sales cycles. Use UTM parameters, conversion tracking, and CRM integrations to better attribute revenue to specific social campaigns.
No. All calculations run entirely in your browser. No data is sent to any server.
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