Google Ads Calculator
Calculate Google Ads CPC, CTR, and ROAS from your campaign data. Includes industry benchmarks for 8 verticals. Free, no signup required.
* Benchmarks are approximate averages and vary by targeting, region, season, and ad quality.
How to Use
- 1 Choose what you want to calculate: CPC, CTR, or ROAS.
- 2 Find CPC: enter your total Ad Spend and number of Clicks to calculate your average cost per click.
- 3 Find CTR: enter your total Clicks and Impressions to calculate your click-through rate as a percentage.
- 4 Find ROAS: enter your total Revenue and Ad Spend to calculate your return on ad spend as a multiplier (e.g. 4x means $4 earned per $1 spent).
- 5 Compare your result against the industry benchmark table to evaluate your campaign performance.
Use Cases
After running a Google Search Ads campaign, enter your total spend and clicks to calculate your actual CPC and compare it to your industry's average range.
Paste in your impressions and clicks from Google Ads reports to instantly calculate CTR and see how it benchmarks against your industry average.
Enter total revenue attributed to your Google Ads and your ad spend to get ROAS. A ROAS below 1x means you're losing money; the benchmark table shows typical targets by industry.
Use the industry benchmark table to set realistic CPC, CTR, and ROAS targets before launching a campaign, based on your vertical.
FAQ
CPC is the average amount you pay each time someone clicks your Google ad. Formula — CPC = Total Ad Spend ÷ Total Clicks. For example, $500 spend with 250 clicks = $2.00 CPC.
CTR is the percentage of people who saw your ad and clicked it. Formula — CTR = (Clicks ÷ Impressions) × 100. A 3.5% CTR means 35 out of every 1,000 impressions resulted in a click.
ROAS measures how much revenue you earn for every dollar spent on ads. Formula — ROAS = Revenue ÷ Ad Spend, expressed as a multiplier. A 4x ROAS means you earn $4 for every $1 spent. Most industries target a minimum of 3x–4x ROAS.
It depends on your industry. Legal Services average $5–$10 CPC, while Retail can be as low as $0.80–$2.00. Use the benchmark table on this page to compare your CPC to your vertical's typical range.
Google Search Ads average 2–5% CTR depending on industry. Real Estate and Retail tend to be higher (3.5–5.5%), while Finance and B2B SaaS are typically lower (2–3.5%). Display Ads average 0.10–0.50%.
No. All calculations run entirely in your browser. No data is sent to any server.
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