Ad Revenue Calculator
Calculate your estimated ad revenue from pageviews or clicks. Free tool for bloggers and publishers using RPM or CPC models. No signup needed.
How to Use
- 1 Choose your calculation mode: RPM Mode if you know your revenue per 1,000 impressions, or CPC Mode if you know your click-through rate and cost per click.
- 2 In RPM Mode: enter your daily pageviews and your RPM rate (check your AdSense or ad network dashboard).
- 3 In CPC Mode: enter your daily impressions, CTR percentage, and your average CPC.
- 4 Click Calculate to instantly see your estimated daily, monthly, and yearly ad revenue.
Use Cases
Bloggers and content creators can plug in their pageviews and RPM to project monthly AdSense income before deciding whether to scale content production.
Enter the RPM or CPC rates from different ad networks to compare which one would generate more revenue for your traffic level.
Work backwards — decide your target monthly income and use the calculator to find out how many pageviews or impressions you need to reach it.
Plan your content business budget by projecting yearly ad income based on current traffic and ad performance data.
FAQ
RPM (Revenue Per Mille) is the revenue you earn per 1,000 pageviews or impressions. For example, an RPM of $3.50 means you earn $3.50 for every 1,000 visitors. It's the most common metric used by AdSense and display ad networks.
RPM varies widely by niche, audience location, and ad placement. Finance and legal sites often see $10–$30+ RPM, while general content sites average $1–$5. US and UK traffic typically earns higher RPM than other regions.
CPC revenue = Impressions × CTR × CPC. For example, 50,000 impressions with a 2% CTR and $0.50 CPC = 1,000 clicks × $0.50 = $500/day. This model is common for search ads and affiliate traffic.
The calculator gives estimates based on the numbers you enter. Real earnings fluctuate daily due to seasonality, ad fill rates, and auction dynamics. Use it for planning and goal-setting, not as a guaranteed forecast.
No. All calculations run instantly in your browser. Nothing is sent to any server.
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