Marketing ROI Calculator
Calculate marketing ROI, required revenue, or required investment. Monthly and annual projections included. Free.
How to Use
- 1 In 'Calc ROI' mode, enter your marketing investment and the revenue generated to calculate return on investment percentage.
- 2 In 'Calc Revenue' mode, enter investment and target ROI to find the revenue you need to generate.
- 3 In 'Calc Investment' mode, enter revenue generated and target ROI to find the optimal marketing budget.
Use Cases
Calculate and report the ROI of marketing campaigns to stakeholders to justify marketing spend.
Compare ROI across different marketing channels to allocate budget to the highest-performing channels.
Set revenue targets that justify planned marketing investments based on historical ROI benchmarks.
FAQ
Marketing ROI = (Revenue Generated - Marketing Investment) / Marketing Investment × 100. A 200% ROI means you earned $3 for every $1 spent ($2 profit + $1 investment returned).
The common benchmark is 5:1 (500% ROI) — meaning $5 revenue for every $1 invested. Outstanding marketing achieves 10:1 or higher. Below 2:1 is typically unprofitable when accounting for overhead.
For pure marketing ROI, use revenue attributed to the campaign. For profitability analysis, use gross profit instead of revenue to account for production costs.
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